Joanna Ostafin

CEO & Co-founder @ Project: People

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Joanna Ostafin


  • (Lean) Research
  • Lean UX
  • Workshops

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She starts most of her conversations by saying "I have an idea". Joanna is a serial initiator and co-founder of many organizations, brands, and communities. On a daily basis, she is a CEO at Project: People and develops the DesignWays brand.

Co-founder of Project: People, Project: Values, DesignWays Conf, and DesignWays Hub. She has created several communities, including the Krakowska Inicjatywa Designerska [Krakow Design Initiative] and the Product Culture Community.

She enjoys sharing her knowledge during workshops and conferences - she was a speaker at Grafconf, the UX in Business Conference, Mobile Trends Conference, ProductCamp, Bitspiration, and many others. She is a lecturer at the Tischner European University and WSB Universities. Author of the “+25 to workshop equipment” e-book.

Totally in love with the lean approach, especially Lean Startup & Lean UX. Big fan of educational projects, workshops, Product Discovery process, and... people. Privately an amateur of street workout and obstacle races. Contact me!

I'm a speaker, I run workshops and write articles, among others for...

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