Project background In the fall of 2021, we met a home & living brand with a passion for circular economy* and a lean way of working. Its team was keen to create physical products that support the idea of…

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Creating digital products is not an easy task. Creating digital products that stand out from the competition and hit a business jackpot is hard work that requires extreme focus on the process, agility, and an open mind. Nonetheless, it’s the…

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How to conduct usability tests? We conducted moderated usability tests for a client developing a digital SaaS product. We wanted to check how users navigate the tool. The objective was to enhance the product’s performance, increase the number of returning…

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Extremely volatile competitive environment resulting in increased consumer expectations. Limited resources that could be allocated to product development. Necessity to verify the business assumptions as soon as possible. Such were the circumstances at the onset of this amazing adventure! This time it was beta testing of a new product. Read more

Mamo Pracuj is a portal primarily for women. It connects moms who are looking for a job with employers. In the course of our cooperation with this amazing brand, we were faced with the question: what information is essential to the users looking for business cooperation? What are the values they are looking for and how to present the full range of possible actions in a clear way? This case study refers to our collaboration with Mamo Pracuj. We describe how we conducted the research including the user interviews and designed two sales subpages in just 3 days. Read more

A client from the travel industry approached our team after his own research workshop on identifying the target group, the workshop there instead of clarifying the path for business, introduced a lot of chaos. Why and what did we do to get out of this situation? Read our case study on the project. Read more

In the case study we describe how to do business based on satellite data. As part of the cooperation, we conducted two workshops and an analytical sprint, the aim of which was to develop a business model for startup. Read more

The Facebook group is a simple and cheap tool for verifying various hypotheses. Thanks to that we were able to verify the interest in the planned workshop. Read more