Case Studies

Research, strategy and design that increased sales by 104% – an e-learning platform for Kursy Lean

Client:
Kursy Lean / Lean Action Plan
Goal:
platform redesign and facilitation of purchase process on a website with courses
Collaboration period:
January-March 2020
Number of sprints:
8
Number of people in the project:
3

Results of implementing the e-learning platform

Before we guide you through the process of designing an e-learning platform, we would like to show you what you can gain thanks to research and analysis of your target group.

We audited the client’s website after 6 months. It turned out, the new platform gave a boost to e-learning courses sales. The numbers speak for themselves!

Status as of 16 December 2020:

 

The background of the e-learning platform project

In January 2020, we were approached by a client – a team of Lean Manufacturing trainers running an educational platform for people who wanted to gain or develop skills in Lean methodologies used in industrial plants.

Lean Manufacturing methodologies are an interesting direction of development both for people entering the industry and seasoned employees. Kursy Lean offers courses for beginners and more advanced users of LM methodologies. At the end of the course, each participant receives a certificate, which is highly attractive for people taking their first steps in this field. 

The objective in the first part of the project was the website’s usability testing, examining the needs of customers and B2B partners, and identifying possible improvements to User Experience, thus enhancing the quality and value of the courses.

Simple online shopping - redesign of e-learning platform for Kursy Lean

Originally, the website was created in a lean way – new courses were added to the database in response to users’ needs. The purchase process became cumbersome as it consisted of many steps that discouraged users from buying products. That’s when the company owners decided to turn to Project: People for a redesign which resulted in a new e-learning platform: clear, intuitive, tailored to the needs of the target groups.

We divided the process into 8 sprints and engaged 4 people who were working at the particular stages of the project. 

You can read a detailed Case Study covering the first four sprints here. We spent them on research which provided the basis for the website redesign. We conducted detailed desk research, user path analysis, and prepared research hypotheses (which were later validated based on the developed scenarios) – all this allowed us to create an effective design. You can read about the process in more detail here.

A case study covering the last 4 sprints dedicated to UX and UI design is waiting for you here. It explains how we implement complex graphic projects.

The implementation was carried out in cooperation with a team of Network Interactive. The Kursy Lean platform is not only useful and appealing – most importantly, it works exactly as we planned.

Sprints 1- 4: User path analysis, UX research and e-learning platform audit

Have you heard the anecdote about a bricklayer’s helper? There’s this guy running around the construction site with an empty wheelbarrow.  “There’s so much work, I don’t even have time to load the wheelbarrow,” he explains.

We used the first 4 sprints to avoid such a situation. We made sure our “wheelbarrow” was filled with solid information to the brim.

Therefore, at this stage we focused on, among other things:

  • clarifying the action plan,
  • extensive research which included desk research and field research – interviews with Kursy Lean’s clients,
  • preparation of precise strategy that took the obtained information into account.

The knowledge we acquired was invaluable due to its role in the process of the interface design, yet it was equally important for the overall online sales strategy which our client wished to pay more attention to.

You can read more about this stage in a detailed case study available under this link.

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    Sprints 5- 8: UX & UI Design + Style Guide

    The consecutive sprints were dedicated to converting the acquired knowledge into the design (which you can admire at kursylean.pl). During these intensive 4 weeks we concentrated on:

    • user experience design, i. e. reorganizing information architecture, navigation, purchasing process and course consumption;
    • creation and gradual development of functional mock-ups;
    • UI design for desktop and smartphone applications;
    • preparation and handover of materials for implementation by our partner, Network Interactive;
    • creation of a Style Guide, i.e. guidelines for visual identification.

    We were constantly in touch with the client to work out the tiniest details of the project on the fly.

    Would you like to know more about the website’s design? Be sure to read the detailed case study available here.

    Summary:

    We wish all projects were similar to the one we realized together with Kursy Lean! Great communication and mutual trust from day one allowed us to create a website that increased sales by 104% in just a few months.

    What is the client’s opinion of the project? Here’s what Krzysztof said:

    The collaboration on the website design was a great opportunity for us to pool our knowledge. The Project: People team gathered information from users and presented their ideas. On the other hand, we drew on our experience in running courses and working on this project so far. By combining these two perspectives, we came up with many different concepts, which made the project even more valuable.

    Krzysztof Pawłowski, Managing Partner, Lean Action Plan

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    Project team, i.e. who was responsible for what

    Author of the Case Study

    Joanna Ostafin CEO & Co-founder @ Project: People
    She starts most of her conversations by saying "I have an idea". Joanna is a serial initiator and co-founder of many organizations, brands, and communities. On a daily basis, she is a CEO at Project: People and develops the DesignWays brand.

    Co-founder of Project: People, Project: Values, DesignWays Conf, and DesignWays Hub. She has created several communities, including the Krakowska Inicjatywa Designerska [Krakow Design Initiative] and the Product Culture Community.

    She enjoys sharing her knowledge during workshops and conferences - she was a speaker at Grafconf, the UX in Business Conference, Mobile Trends Conference, ProductCamp, Bitspiration, and many others. She is a lecturer at the Tischner European University and WSB Universities. Author of the “+25 to workshop equipment” e-book.

    Totally in love with the lean approach, especially Lean Startup & Lean UX. Big fan of educational projects, workshops, Product Discovery process, and... people. Privately an amateur of street workout and obstacle races.

    Other members of the team

    Paweł Nawara Product Designer w Project: People
    Paweł is definitely a person with a can-do attitude. His typical response to the craziest ideas is to ask "How much time do I have?".

    He has been involved in the design from an early age. He has experience in various types of projects - from social media and DTP, through websites, to mobile and web applications. For the last three years, he has been most comfortable with Product Design projects.

    He is present at every stage of the process - from the initial idea and discussions with a client, through the entire design process, to working with developers on the final implementation of the product. He makes sure to always combine the perspective of a user, team, and business.

    He is actively involved in various social initiatives and the organization of events (e.g. DesignWays Conf or UEK Students Days). Supports the academic environment by helping young and development-oriented students through mentoring and training. In his free time - a keen gamer.