Case Studies

Website redesign for Omni Calculator – the leader in online calculators (Behance)

Redesign strony dla Omni Calculator – lidera w dziedzinie kalkulatorów online (Behance)

When Omni Calculator came to us, we knew that we had to create a branding strategy that would conquer the world. And it worked. The new logotype and look of the website designed based on the needs of users, allowed for a fast development of the brand. Currently, the Omni Calculator team has a website that records over a million page views a month and you can find almost 800 calculators from different categories. It is impressive, isn’t it? See how the whole process looked in a graphical summary.

Get our 30+ Lean Canvas and Templates!

Sign up now:



    I agree to the processing of my personal data by Project: People Sp. z o.o. for the purpose of marketing communication in accordance with Privacy Policy

    The Client
    Omni Calculator
    The aim
    redesign strony, nowy branding
    Timeframe
    Q1-Q2 2017
    Number of sprints
    3
    Number of people in the project
    3
    page redesign

    Project summary – in figures and more

    million

    page views a month

    800

    calculators from different categories

    3

    people involved in the project

    And this is how the cooperation with us was evaluated by the client:

    Project: People helped us in three areas – branding, website redesign and promotion of one of our marketing calculators. We are very pleased with the results in each of these fields.

    The new logo of Justyna’s work is simple, pleasing to the eye, semantically interesting and available in several forms that inherit common elements.

    The redesign by Asia and Tomek had a great reception – the website is visually attractive, and enjoys a unique, and yet, very practical element (a calculator that follows the scrolled page). But above all, we managed to improve our key metrics (if memory serves me correct, the bounce rate improved by 8%).

    Beata and Zuza carried out a promotional campaign for the calculator “budding” (“how much sex do you need to burn off Fat Thursday’s donuts”). They surprised us in several places – a methodical approach that takes into account (which is not obvious) the nature of what we do. A rich repertoire of activities and a solid performance (even the smallest success was turned into small infographics and thrown into FB). And above all, the intensity of execution on the day of the action. From morning to evening they threw info into dozens of places. If I remember correctly, for most of the day with Facebook alone, we constantly had over 100 people on the site. We were everywhere. Their action has resulted in some nice articles (Playboy, Spider’s Web, Radio Zet), over 500 likes and shares on FB, a presence on Radio ESKA and a jump in street cred by at least two levels 🙂 I highly recommend. 

    Mateusz Mucha, CEO

    Case study isn't enough?

    Would you like to learn about the whole process and how we could carry it out in your organization?

    Let's talk

    Project team, i.e. who was responsible for what

    Author of the Case Study

    Joanna Ostafin CEO & Co-founder @ Project: People
    She starts most of her conversations by saying "I have an idea". Joanna is a serial initiator and co-founder of many organizations, brands, and communities. On a daily basis, she is a CEO at Project: People and develops the DesignWays brand.

    Co-founder of Project: People, Project: Values, DesignWays Conf, and DesignWays Hub. She has created several communities, including the Krakowska Inicjatywa Designerska [Krakow Design Initiative] and the Product Culture Community.

    She enjoys sharing her knowledge during workshops and conferences - she was a speaker at Grafconf, the UX in Business Conference, Mobile Trends Conference, ProductCamp, Bitspiration, and many others. She is a lecturer at the Tischner European University and WSB Universities. Author of the “+25 to workshop equipment” e-book.

    Totally in love with the lean approach, especially Lean Startup & Lean UX. Big fan of educational projects, workshops, Product Discovery process, and... people. Privately an amateur of street workout and obstacle races.