The business, product or marketing decisions require a lot of information. Everything to be able to justify them and to be sure about the direction of change.
Today's access to information makes it even easier to conduct market, marketing or product research. Social media make it possible as well. Although we are able to obtain more information, the companies have problems with their proper synthesis. Therefore we support them in this process. Together we define the goal we want to achieve, adjust research methods, collect data and test the hypotheses.
When organizing research on our side, we want to determine what is your priority from the very beginning. It is important to us what you want to achieve through them. We determine what area is worth researching and what you want to learn. We formulate basic hypotheses from the very beginning and validate them at each subsequent stage. We use the "Build-Measure-Learn" loop method. This method lets us gather knowledge incrementally and deliver new value with each new sprint.
Based on the purpose and the type of the project, we adjust the optimal research methods. We use a number of well-known and less known quantitative and qualitative research methodologies. We also design our own workshops.
Quantitative and qualitative analyses:
Depending on the selected methodology, we conduct research together with the client's team, with users or mostly by ourselves. When researching with users, we look for the right people from the target group and conduct research. If the analysis is based mainly on existing data - we ask our clients to send us specific information or give access to the necessary tools. After conducting the research, we verify the previously developed hypotheses.
This is the stage when the gathered information converts into knowledge for the organization. By collecting data from various sources, we verify their accuracy and potential dependencies. If they are ambiguous, we create further hypotheses. With this approach no information goes to waste. They are actually further developed and utilized towards the benefit of the client's company.
After exploring one area, for example the business model, we can move on to the analysis of the competition and then to marketing communication. If the data from the various areas are combined, we send additional recommendations to provide a holistic picture of business and activities.