Market, marketing, UX research

The business, product or marketing decisions require a lot of information. Everything to be able to justify them and to be sure about the direction of change.

Today's access to information makes it even easier to conduct market, marketing or product research. Social media make it possible as well. Although we are able to obtain more information, the companies have problems with their proper synthesis. Therefore we support them in this process. Together we define the goal we want to achieve, adjust research methods, collect data and test the hypotheses.

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When to conduct market, marketing, product or UX research?

When you develop a new product or service when you need to design a business or marketing strategy when you want to create a new website when you need to define your competitive advantages when you want to increase sales and marketing effectiveness when you develop an employer branding strategy when you plan organizational changes in your company

How can we help you?

By verifying the needs of the users from a particular target group
by analyzing the features and functionalities of the product, willingness to pay for them
by investigating the competition their strategies, business models, marketing channels, communication, price lists
by analyzing the website for UX
by verifying the company's organizational culture and opportunities to improve internal processes

The Process

Setting the purpose of the research

When organizing research on our side, we want to determine what is your priority from the very beginning. It is important to us what you want to achieve through them. We determine what area is worth researching and what you want to learn. We formulate basic hypotheses from the very beginning and validate them at each subsequent stage. We use the "Build-Measure-Learn" loop method. This method lets us gather knowledge incrementally and deliver new value with each new sprint.

Choosing the methodology

Based on the purpose and the type of the project, we adjust the optimal research methods. We use a number of well-known and less known quantitative and qualitative research methodologies. We also design our own workshops.

Qualitative analyses:

  • in-depth interviews
  • exploratory interviews
  • internal interviews
  • focus groups
  • analysis of the previously collected feedback from customers/users
  • moderating tests with users
  • card sorting
  • storyboards / moodboards and testing with users
  • empathy mapping
  • daily diaries / workbooks – books with tasks to perform and to write down the observations)
  • dry run tests of products

Quantitative analyses:

  • surveys
  • A/B tests
  • tasks surveys
  • non-moderated tests
  • metric monitoring
  • pilot testing
  • heatmap analysis
  • analysis of user traffic on the website
  • usability tests for the websites with higher traffic

Quantitative and qualitative analyses:

  • customer journey map characteristics, service blueprint, empathy map, experience map
  • characteristics of personal and target groups, mental models
  • SWOT – examining strengths and weaknesses, opportunities and threats
  • competition canvas – competition analysis based on our tool
  • mind-mapping on the project
  • 5’s why
  • heuristic analysis
  • analysis of the marketing funnel and the existing data
  • marketing analysis of, for example, channels, communication and social media,
  • business analysis based on the existing data

Depending on the selected methodology, we conduct research together with the client's team, with users or mostly by ourselves. When researching with users, we look for the right people from the target group and conduct research. If the analysis is based mainly on existing data - we ask our clients to send us specific information or give access to the necessary tools. After conducting the research, we verify the previously developed hypotheses.

Drawing conclusions

This is the stage when the gathered information converts into knowledge for the organization. By collecting data from various sources, we verify their accuracy and potential dependencies. If they are ambiguous, we create further hypotheses. With this approach no information goes to waste. They are actually further developed and utilized towards the benefit of the client's company.

Choosing further test areas

After exploring one area, for example the business model, we can move on to the analysis of the competition and then to marketing communication. If the data from the various areas are combined, we send additional recommendations to provide a holistic picture of business and activities.

Honesty convinced me and professionalism made me stay. (...) If only I was lucky and discovered them sooner!As an entrepreneur with 16 years of experience, I recommend them to everyone. This is the best investment in the future of the company.

Mariusz Gawecki,  Founder Owner & Managing Director,  GBG Building Services Ltd

I recommend Project: People with the highest regard as a professional agency with creative experts who conducted a team analysis in an interesting way, accurately diagnosed the needs of team members, and proposed actions to be taken by the company to create a good marketing strategy and pave the way for its effective implementation.

Jakub Głąb,  Marketing & Sales Director,  VSoft

Right after the first weeks from the implementation of the action plan, we see clear effects in the form of greater interest in our brand from customers, more website traffic and more requests for quotations.

Anna Rutkowska-Didiuk,  Co-Founder,  Mokosh

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