Marketing strategy for your business

How to effectively promote our products and services?

To answer this question well, you need a well-thought-out corporate marketing strategy based on the analysis of the target group, competition, market, value proposition or customer needs.

We will comprehensively develop a marketing strategy for you that is based on the real results of research, analysis and market testing so as to increase sales of your product or service.

Dowiedz się więcej

When to go for a marketing strategy?

When you don't have one yet before a new product/service enters the market before entering a new market when your marketing activities are not effective when your marketing department is not working effectively when you want to expand your marketing department when you want to make brand marketing communication more coherent when you want to combine and complement your marketing and sales activities when you want to increase sales of your products and services

How can we help you?

By working based on your resources and needs as well as on our knowledge and expert experience
by conducting research and workshops to identify, among other things, your brand's distinguishing features
by analyzing the most critical elements of your business and marketing
by creating a unique, complementary, coherent marketing strategy matching your needs and resources
by providing You with a tactical plan & recommendations for immediate action

and finally...

by bringing new quality and effectiveness to your marketing activities.

Process

01
Meeting or Call
Getting to know you, your project, team, your goals and priorities, and the challenges you meet are crucial for a great cooperation. We consider all of this. We hate briefs - do you?
02
Research & Workshops
A fruitful collaboration starts with a conversation, which is why we offer kick-off workshops to jointly establish the goals, team roles, values, and principles of cooperation. In this phase, we also survey your team members as well as your clients or potential clients to gather the necessary data about the target group for your product or service. We tailor the research and workshops directly to your needs.
03
Analysis
In this phase, we conduct all the necessary analyses that enable further work on the strategy grounded on facts and data. Typically, we conduct an analysis of the market, competitors, benchmarks, target audience, value proposition (UVP), business model, marketing activities, or problem-solution fit. We define the scope of analysis based on what we need to find out to create an effective strategy.
04
Validation
We are the proponents of thorough validation and we always confirm the developed strategic assumptions on the market. At this stage, we conduct a SWOT analysis, revise the persona and value proposition (UVP), test the strategy on the market, and verify the developed assumptions against your vision. By doing so, we make sure that the strategy succeeds.
05
Marketing strategy
After conducting research, analysis, and validation with the market, the next step is to create a marketing strategy. We create it with you in mind, therefore you get a proposal of marketing and sales channels, funnels, brand differentiators, communication matrix, guidelines on how to reach the customers, and a specific tactical plan including actions that can be implemented right away.
Getting to know you, your project, team, your goals and priorities, and the challenges you meet are crucial for a great cooperation. We consider all of this. We hate briefs - do you?
A fruitful collaboration starts with a conversation, which is why we offer kick-off workshops to jointly establish the goals, team roles, values, and principles of cooperation. In this phase, we also survey your team members as well as your clients or potential clients to gather the necessary data about the target group for your product or service. We tailor the research and workshops directly to your needs.
In this phase, we conduct all the necessary analyses that enable further work on the strategy grounded on facts and data. Typically, we conduct an analysis of the market, competitors, benchmarks, target audience, value proposition (UVP), business model, marketing activities, or problem-solution fit. We define the scope of analysis based on what we need to find out to create an effective strategy.
We are the proponents of thorough validation and we always confirm the developed strategic assumptions on the market. At this stage, we conduct a SWOT analysis, revise the persona and value proposition (UVP), test the strategy on the market, and verify the developed assumptions against your vision. By doing so, we make sure that the strategy succeeds.
After conducting research, analysis, and validation with the market, the next step is to create a marketing strategy. We create it with you in mind, therefore you get a proposal of marketing and sales channels, funnels, brand differentiators, communication matrix, guidelines on how to reach the customers, and a specific tactical plan including actions that can be implemented right away.

Pushing us out from our comfort zone by Project People team led to increasing our leads number by 900% and helped us double the size of our company in less than a half a year.

Wiktor Żołnowski,  CEO,  Pragmatic Coders Pragmatic Coders

All tasks related to both strategic issues and tactical execution were performed in a timely and reliable manner. Additionally, the company reacted quickly and flexibly to changes in projects and took pride in their results.

Jakub Probola,  Products Innovation Director,  T-Mobile

I recommend Project: People with the highest regard as a professional agency with creative experts who conducted a team analysis in an interesting way, accurately diagnosed the needs of team members, and proposed actions to be taken by the company to create a good marketing strategy and pave the way for its effective implementation.

Jakub Głąb,  Marketing & Sales Director,  VSoft

Together with Project: People we have worked on our marketing and business strategy. Within 5 weeks of our cooperation, we managed to create a fresh vision, specify the most important segments of our organization, structure our offer and develop a marketing plan we are currently carrying out. We highly recommend Project: People, they are definitely worth working with!

Rafał Dados & Szymon Tochowicz,  CEO,  Eveneum

Right after the first weeks from the implementation of the action plan, we see clear effects in the form of greater interest in our brand from customers, more website traffic and more requests for quotations.

Anna Rutkowska-Didiuk,  Co-Founder,  Mokosh

We went a very nice way, thanks to which we saved a lot of money and time on things that were not effective for our business. Grzegorz and Beata were deeply committed to squeezing the maximum potential out of our business.

Kamil Stepaniak,  Co-Founder,  Schoolio

We fell in love with them for the American style / approach to partners, which is reflected in great communication, openness and information flow.

Jakub Pająk,  CEO,  Harveo

Related services

Business strategy
Website design
Marketing service
UX audit
UX research

For many years, we have been advising our customers and working with them to achieve the desired quality

Related case studies

An example of a Social Media strategy for a beauty business

Marketing Strategy
Social media management is not easy, especially when it comes to companies that produce dozens of products and reach thousands of people. A precisely developed social media strategy definitely facilitates such activities, and provides tools and tactics to effectively reach the target group as well. We have developed this social media strategy for the Mokosh Cosmetics brand. Read more
  • Process Three sprints
  • Result Social Media strategy
  • Year 2019

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