A website is an important element of a marketing funnel. And what if it is not working right and all the effort put into earlier stages of sales goes to waste?
How to make it easier for a new user to use the website and encourage them to interact with the company?
To find answers to these questions, we recommend starting with an analysis of the current situation and setting goals and metrics that are relevant. Based on them, you should conduct an expert audit together with complementary research.
This will allow for preparing recommendations for a new version of the website, as well as for the information architecture. It will also help improve conversion.